Orange ink blot

Professional copywriter for business


White Rose Copy is me, Jayne Thompson. I’m a seasoned copywriter who’s done hundreds of marketing content projects. I’ve written for leading firms like StubHub and Indeed … plus many smaller companies with big ambitions. I write everything that goes out the door.

Before becoming a copywriter, I worked in “Big Law.” That’s the nickname for the largest corporate law firms that have gained elite status in a competitive industry. Don’t worry though. My copy has less tortious litigation than you might expect. Unless that’s the vibe you’re after, in which case we should talk.

I like businesses who do their own thing, writing with confidence and drinking my own body weight in tea. Helping businesses get better results with good, clean copy—that’s my thing.

Work credentials

  • Wrote hundreds of websites, white papers, case studies, brochures, flyers, e-books, press releases, bios, profiles, landing pages, sales letters and emails for lots of terrific clients big and small (you can view my portfolio here).  
  • Published over 1,000 blog posts and articles, for everyone from real estate investors to soon-to-be brides.
  • Helped a Thunderclap campaign to a 4.5 million social reach.
  • Wrote mission statements, governance documents, sales pitches, slide decks and tender responses that helped dozens of small businesses eat the lunch of their larger competitors.
  • Edited the leading blog sites for personality assessment, Truity Labs and Typefinder, managing a large (and growing) team of writers.
  • Featured writer at Bizfluent, an advice hub for small business owners with over 100,000 page views per day.
  • Graduated with a first-class Degree in Law and Business from the University of Birmingham and a Master’s in International Law from the University of East London.
  • Spent 16 years as an associate lawyer with some heavy-hitting law firms (Jones Day, DLA Piper), specialising in commercial real estate. Learned how to work in and with big business, with clients ranging in size from small caps to the biggest FTSE 100 companies. Swore a lot.
  • Admitted to the Roll of Solicitors in England and Wales, Pro Member of the Professional Copywriters’ Network and Hubspot Inbound Certified.  

Why clients hire me

The best way to find out what my clients get from working with me is to read their testimonials. But if you want the quick ‘n’ dirty version, clients like me because I’m a thoroughly decent person who always delivers what she promises. That’s why more than 80 percent of my business is from existing clients, coming back for more.

Clients compliment me on my ability to take ownership of a project and run with it. Many of them comment on my high degree of technical knowledge, stating how easy it is for me to understand the benefits of their products and services with no additional hand-holding. There cannot be many copywriters in the UK that have my background in legal and corporate services. Collaborate with me, and you can be sure I know what I’m doing.

Most of all, clients love that I deliver copy that helps them reach ambitious goals. My web pages, white papers, case studies and marketing materials connect with your target audience, seize their attention, and drive them to take action. Put simply, it’s about results: tangible, measurable returns for every pound you spend. If you’re serious about raising your profile, we could do amazing things together. Without breaking the bank.

Jayne has become an integral part of our small business, even on the other side of the world.  I’m not sure how we could now survive without her! From our web copy, to marketing emails, to resource guides, to government tenders, Jayne is our “go to” for all our writing needs.  With the briefest of instructions, Jayne has a way of telling our story better than we could have ever hoped for.

Teree Clare, Red Flag Systems

Jayne was able to deliver her work quickly and without the supervision other freelancers sometimes need. She works with a certain air of professionalism that is quite refreshing. This allowed me to focus on my business and trust that she would do a great job, which she did!

Justin Cormino, Home Nation

Interested in working with me?