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Professional copywriter for business



Are you a B2B, legal, financial services or tech company, or a startup or scaleup, who is finding it hard to differentiate your products and services in a crowded market?

Do your experts understand what you do, but customers don’t?

Are you honestly just overwhelmed and scrambling to keep up?

You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who’ll get you more ££ and deliver the value you expect. 

Here’s why I’m that writer.

Don’t know what you need? I probably do. 

For the past 10+ years, I’ve been a freelance B2B copywriter and content consultant, serving hundreds of businesses in diverse industries. I’ve written for over 100 companies, startups, scaleups and entrepreneurs just like you, and I have the portfolio to prove it. I’m not mucking around when I say, you can breathe now. I’ve got this. 

Lawyer to copywriter, my life-changing career swerve.

Before becoming a copywriter, I spent 15 years in Big Law. That’s the nickname for the largest corporate law firms that have gained elite status in a competitive industry. I never quite loved it, but I did gain tons of experience working in and with industry, with clients ranging in size from small caps to the biggest FTSE 100 companies. I always loved the clients so I have that going for me, which is nice. 

Strategy first, words second.

Like you, I’m incredibly results orientated. I write copy that nurtures leads, builds brands and ultimately sees a solid ROI on your investment. Creative word-slinging is only part of the story. My job is moving customers from “I’m not sure” to “YES!”  And that needs tight, clear and evidence-based copy. 

I’m not afraid to experiment.

Others are going short? Don’t be afraid to go long. Others are going sophisticated? Don’t be afraid to  be witty, or homey, or another fearless vibe that’s going to grab attention. If there’s one thing I know, it’s that B2B does not stand for boring to boring. You get the best results when you’re left-brained and open minded. 

You’ll feel comfortable with me.

Like we’re old friends. Because the copywriting process should be collaborative—and fun. Clients like me because I’m really easy to work with, and I always deliver what I promise. I build a rapport with my clients that lasts long after the project goes live. That’s why more than 80 percent of my business is from existing clients, coming back for more.

Jayne has become an integral part of our small business, even on the other side of the world.  I’m not sure how we could now survive without her! From our web copy, to marketing emails, to resource guides, to government tenders, Jayne is our “go to” for all our writing needs.  With the briefest of instructions, Jayne has a way of telling our story better than we could have ever hoped for.

Teree Clare, Red Flag Systems

Jayne did a terrific job for every single article I asked for. So good, almost no revisions were needed! Jayne knows how to tell a story and made it sound even better. Great work, on time, every time.

Christelle Body, Digital Project Manager, Air Liquide

But enough about me.

Want to talk about what I can do for you? Shoot me a message and let’s get started.