Global strategic engineering and environmental consultancy Ricardo had published research papers before, but they were written by engineers, for engineers. Their content library was missing a persuasive white paper — an advanced problem-solving guide that is specifically designed to educate a broader audience, promote Ricardo’s methodology, and capture leads.
As a ridiculously good B2B white paper writer, Ricardo hired me to perform tons of research on the electric powertrain market, come up with an angle for the paper, and write the content.
The result is an in-depth paper that’s chock full of information about the challenges of developing e-transmissions systems. It also offers solutions for OEMs and suppliers around the issue of net-zero powertrains.
Want to see how the project turned out? You can read the full paper here.