Orange Ink Blot

The one for Workday

Thought leadership asset for IT decision makers

You’ve heard of Workday, right?

They specialise in HCM/ ERP and financial management applications for medium-to-large-sized companies, with features like time tracking, talent management, payroll, absence management and so much more.

For this project, I helped Workday put together an asset that will encourage IT folk to invest in Workday’s “Help” feature as an essential tool. The wonderful and incredibly knowledgeable client team gave me tons of information at interview. The main part of my task was to pull that lens in and really narrow down on the information that matters to our IT decision-makers as they’re weighing up their options. 

Read the asset here.