Orange Ink Blot

The one with the Martech

Website copy, developed for 1plusX

1plusX has a whizzy AI-powered Martech platform that does all sorts of clever things with visitor data. TL;DR they empower marketers and media companies to give the right person the right message at the right time, driving digital revenues. 

The company had been working with a creative agency for some time when I came onboard.  The agency was knocking it out of the park on 1plusX’s rebrand and website design, but their copywriter wasn’t getting it. I stepped in to write all the copy for the new site, giving it more personality and swapping the jargon for something more business-first and value-driven.

The goal was for visitors to quickly get a sense of 1plusX, their solutions and products, and what sets them apart.

Results: Explore the website here. I think we nailed it!