Hiring a copywriter isn’t like buying vegetables from the greengrocer. There’s no such thing as “industry standard” pricing for copywriting. What feels expensive to one client is perfectly reasonable to another, and sometimes the shortest pieces of copy add the most value. If a 10,000-word sales letter costs £5,000 to complete, does that mean Nike’s powerful three-word “Just Do It” slogan is worth around £1.50?
Of course not!
(So please don’t ask me to price by the word.)
Every piece of work is different. So, for your benefit and mine, I give you certainty about costs by quoting you a fixed price for the project and sticking to it. The all-inclusive fee is based on multiple variables: copy length, complexity, subject matter, quality of the brief, format, distribution, audience, deadline etc etc. Throw in my experience in completing copy projects just like yours, and out pops the fee quote.
If that sounds woolly, it’s not intended to be. Unlike most copywriters, I’m candid about my rate card so you know how much you’re in for before we begin. No, I’m not the cheapest option. But your money won’t be subsidising swanky offices with a water fountain either. What you will get are consistent results that deliver excellent ROI. Clients tell me that I’m exceptional value for money.
A standard page (home page, about page etc) is around the £150 mark. But I offer a basic website package comprising home page, about page, three services pages and a contact page for £525. Sweet!
Additional pages get cheaper the more you ask for. Once we’ve nailed the vibe you want to go for, it all gets a little easier.
Your average 500-1,000 word blog post will cost between £70 and £100, depending on the research needed. The fee includes coming up with ideas, drafting the story and incorporating SEO keywords so Google loves you.
If you want me to write your blog posts on a monthly retainer, I give BIG discounts for those. Just tell me what you need.
These require a lot of desk research and sometimes interviews, and they need to be done well. Budget £850 for around 2,000 words (5 to 10 pages).
Interviewing the customer, finding the hook, drafting the story, etc: £325 for around 800 words (2 to 4 pages)
In-depth article (for trade magazine etc): £450 per 1,000 words.
To write a news story: £125.
Simple email content/autoresponder copy: From £50 to £150 per email
Landing page: Starts from £250
Corporate brochure: Budget around £350 per 1,000 words.
Projects like mission statements, branding and taglines are tough to nail down so I normally quote on a time basis, using the following as a guide:
Standard hourly rate: £45
Standard daily rate: £350
Evening, weekend or super-quick turnaround (deadlines less than 48 hours): £70/ hr. As my clients can attest, I’m pretty flexible and reasonable.
Standard inclusions for all copywriting packages are: