Of course not!
(So please don’t ask me to price by the word.)
Every piece of work is different. So, for your benefit and mine, I give you certainty about costs by quoting you a fixed price for the project and sticking to it. The all-inclusive fee is based on multiple variables: copy length, complexity, subject matter, quality of the brief, format, distribution, audience, deadline etc etc. Throw in my experience in completing copy projects just like yours, and out pops the fee quote.
If that sounds woolly, it’s not intended to be. Unlike most B2B copywriters, I’m candid about my rate card so you know how much you’re in for before we begin. No, I’m not the cheapest option. But your money won’t be subsidising swanky offices with a water fountain either. What you will get are consistent results that deliver excellent ROI. Clients tell me that I’m exceptional value for money.
For writing original copy on a website with around six pages, prices range from £1,800 to £2,600. If your product or service is relatively straightforward, you generally will come in at the bottom of this range. Big sites and complex offers will trend towards the top of the range.
Additional pages get cheaper the more you ask for. Once we’ve nailed the vibe you want to go for, it all gets a little easier.
For 500-word blog posts, I charge £200. An in-depth, thought-leadership article of 1,000-1,500 words will cost around £400-£500, depending on the research needed. For 1,500+ words, you’re looking at upwards of £500. The fee includes coming up with ideas, drafting the story and incorporating SEO keywords so Google loves you.
If you want me to write your blog posts on a monthly retainer, I give BIG discounts for those. Just tell me what you need.
These require a lot of desk research and sometimes interviews, and they need to be done well. Budget from £2,000 for around 4 to 6 pages.
Interviewing the customer, finding the hook, drafting the story, etc: £500-£650 for around 800-1,200 words (2 to 4 pages)
In-depth article (for trade magazine etc): £500 per 1,000 words.
To write a news story: £175.
Simple email content/autoresponder copy: From £150 per email
Landing page: Starts from £450
Corporate brochure: Budget around £750 per 1,000 words.
Projects like mission statements, branding and taglines are tough to nail down so I normally quote on a time basis, using the following as a guide:
Standard hourly rate: £65
Standard daily rate: £425
Evening, weekend or super-quick turnaround (deadlines less than 48 hours): £75/ hr. As my clients can attest, I’m pretty flexible and reasonable.
Standard inclusions for all copywriting packages are: