Energas are one of the UK’s leading suppliers of industrial gases but they were a bit behind the curve in both the quality and quantity of their content output. They asked me to support their lovely marketing team in their efforts to create valuable, relevant and consistent content to attract and retain a clearly defined audience — a mix of commercial fuel buyers and residential users in the local community.
This relationship is ongoing and so far, I’ve created content in the form of blog posts, interviews, long-form testimonials, press release-style stories about the company’s impressive CSR initiatives and a corporate brochure. I believe content should be a continuous flow of teaching and engagement, and that’s exactly what we’re building for this brand. You can read more here.