Orange Ink Blot

The one with the performance tech

White paper, developed for Objective Manager

When strategic planning/ performance management / employee engagement tech leader Objective Manager was planning to ramp up their marketing activity, they needed to create a thought leadership campaign.

I strategised, developed and wrote an insight paper to generate leads and add real value to OM’s audience — human resources directors, C-suite, managing partners, senior partners, and business development in top-tier legal firms.