OR.Basics had developed a great line of premium kids’ basics, all organic and sustainably produced. But, like most new businesses, they needed money to get the business moving. That money would come from a crowdfunding campaign.
Crowdfunding is beautiful in its simplicity. Everyday people want to help others; they want to be involved in supporting a great new product or service. But copywriting for Kickstarter is not like writing a blog or a case study. To earn the public’s support, you must show that the project matters. Your business’s purpose, value and meaning must come across very effectively.
For OR.Basics, the pitch I developed was a well-orchestrated, heart-and-mind winning call-to-action. It has a rich, premium feel to the design. Then, a story detailing the origins of Or.Basics and the care its owners take in crafting the clothing. Short, punchy product descriptions feature a light yet sophisticated tone. And rewards that struck exactly the right note.
Of course, we carried the voice and tone across OR.Basics entire web presence, too.