Orange Ink Blot

The one that makes job ads work

White paper series, developed for Appcast

Programmatic job advertising, complete with real-time bidding, is still an alien technology for many recruiters. The brief here was to create a series of easily-digestible white papers that trace its history, impact and benefits for recruiters looking to attract quality candidates on a pay-per-application basis.


This audience can be very tactical. They value recommendations for action they can be taking right now to source the right talent, and they like to see the hard numbers. Luckily, the client had some fantastic data—a longitudinal study of over 250,000 applicant tracking systems—which threw up some really solid insights to support our case.


The result is a series of quick, easy and compelling reads; perfect for a busy recruiting professional. See more at the Appcast resource hub.