Prime Medical Property Group acquires, builds and delivers smart, move-in ready healthcare premises to doctors, dentists and medical services providers in Melbourne and beyond.
They contacted me to name a pioneering community wellness complex they were developing in Craigieburn, north west Melbourne. The 8,000 square metre hub, the largest of its kind in the region, would accommodate radiology services, a pharmacy, day procedure suites, specialist treatment suites, a dental centre, chemotherapy, dialysis services, blood donor services and associated customer facilities once built out.
The Radius Centre
innovation | performance | service
Now, a good copywriter won’t just pick a name out of the air. The “Radius” brand came out of hours’ worth of brainstorming and a process that started with a long list of 80 powerful names. Radius was a front runner from the start because it works on multiple levels:
These various layers of meaning make “Radius” extremely rich with marketing energy.