Orange Ink Blot

The one with Jean Claude Van Damme

Long-form sales copy, developed for Global Business Forum

When a client contacts you for conference sales copy, you get excited. When a client contacts you for conference sales copy and Hollywood actor Jean-Claude Van Damme is the keynote speaker, you bite her hand off!


(Then you practise your street fighter kicks in front of a mirror).


After this job, I can legit say the “Muscles From Brussels” is a friend of a friend. Take that, six degrees of Kevin Bacon!


Back in the real world, the 2015 Global Business Forum brought together more than 7,000 delegates to learn and share tips for achieving stellar profitability in business, gaining influence and strengthening the position in a market. Sadly, the sales page is no longer live but you can get a feel for what I wrote below.