When a client contacts you for conference sales copy, you get excited. When a client contacts you for conference sales copy and Hollywood actor Jean-Claude Van Damme is the keynote speaker, you bite her hand off!
(Then you practise your street fighter kicks in front of a mirror).
After this job, I can legit say the “Muscles From Brussels” is a friend of a friend. Take that, six degrees of Kevin Bacon!
Back in the real world, the 2015 Global Business Forum brought together more than 7,000 delegates to learn and share tips for achieving a high level of profitability in business, gaining influence and strengthening the position in a market. Sadly, the sales page is no longer live but you can get a feel for what I wrote below.