Great Eastern is a Singapore-based insurance provider that offers just about every type of insurance service you can think of. Previously, they’d been marketing their products generically, to the widest possible audience. Realising they needed a more targeted approach, we set about rewriting all the product brochures for key customer demographics. The result? New brochures and Facebook ad copy for the new-to-work, young families with kids and pre-retirement customer segments to use as a solid basis for Great Eastern’s future marketing collateral.