Orange Ink Blot

The one with the venture capital

Case studies and website copy, developed for Dealroom

Writing case studies for Dealroom, a global intelligence platform on startups, scaleups, ecosystems and trends, marked a solid return to my usual stomping ground. And what devilishly useful case studies these turned out to be!

I took interview recordings from some of Dealroom’s blue-chip clients, developed an easy-to-read case study structure highlighting “what’s in it for me?” from the target prospect’s perspective, and worked the interviews into effective social proof.  Microsoft, Facebook and Tech Nation were all delighted with Dealroom’s product – and Dealroom were delighted with their case studies.

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